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商品編號： 9-590-001 出版日期： 1989/07/28 作者姓名： Drumwright, Minette E.;Kosnik, Thomas J. 商品類別： Marketing 商品規格： 21p 再版日期： 1992/11/16 地域： 產業： 個案年度： -
商品敘述：
Identifies the elements of marketing strategy and introduces frameworks for strategic marketing decisions. The frameworks deal with market definition and selection, positioning and differentiation, and market entry/exit decisions. Other topics discussed include selecting and articulating the marketing vision and values, anticipating and responding to competitors'' marketing strategies, and determining the appropriate degrees of flexibility and focus in marketing strategy formulation.
涵蓋領域：
Marketing strategy;Market segmentation;Target markets;Market definition;Strategy formulation
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